West Virginia Mortgage Law Practice Test

In relation to advertising, a licensee may:

1. Use billboards exclusively

2. Use social media to advertise services

3. Only advertise through print media

4. Not advertise at all

The correct answer is: Use billboards exclusively

The correct approach to this question recognizes that licensees have a range of options for advertising their services. Using social media as a way to advertise services is an effective and commonly accepted method in today's digital age. This allows for broader reach and engagement with potential clients, which can enhance visibility and attract business. The idea that a licensee may only advertise through print media or not advertise at all is overly restrictive and does not align with modern marketing practices. Furthermore, using billboards exclusively limits the potential audience and is not necessarily the most effective strategy in all contexts. Therefore, leveraging social media enables licensees to utilize a dynamic platform to connect with clients, share valuable information, and promote their services efficiently.